Turn every comment
into a conversation.
Automatically send personalized Instagram DMs when followers comment your keywords. Capture leads, share links, and grow your audience — hands-free, 24/7. First automation live in under 2 minutes.
- Official Instagram Graph API
- Secure OAuth — no passwords stored
- No scraping or bots
Everything you need
to automate Instagram DMs
Built for creators and businesses who want to turn engagement into conversations — without the manual work.
Flexible Comment Triggers
ANY or ALL keyword match modes, any post type, near-instant delivery via Meta webhooks. Set your rules once and the automation handles every comment — 24/7.
Personalized DM Templates
Dynamic variables ({{name}}, {{username}}) personalize every message. Add CTA buttons and multi-step flows.
PersonalizationReal-Time Analytics
DMs sent, link clicks, and unique leads — tracked per automation.
AnalyticsAPI-Compliant Safety
Official Graph API v25.0 with smart rate limiting. No scraping, no bots.
SafetyTracked Link Clicks
Every CTA link is auto-wrapped in a tracked short link, so you see exactly what converts.
AttributionIndustry data puts DM open rates far above email (~20%). It's the highest-intent channel you're probably not automating yet.
Live in under
2 minutes
No coding, no complex setup. Connect your Instagram account, create a rule, and your first automation is running — typically in under 2 minutes.
Connect Your Instagram ~30 sec
Link your Instagram Business or Creator account in one click via our official Meta API integration. Secure OAuth — no passwords stored, ever.
Create Your Automation ~60 sec
Pick a post, set your keyword triggers, and write your DM message using our simple builder. No technical knowledge needed.
Watch It Work 24/7 Instant
Every time someone uses your keyword in a comment, EngageDM fires a personalized DM instantly — even while you sleep.
Your automation
command center
A clean, powerful dashboard designed for creators — not engineers. Everything you need, nothing you don't.
Built for anyone who turns
comments into customers
However you use Instagram to grow, EngageDM turns the comments you already get into direct conversations — automatically.
Creators & influencers
Share lead magnets and freebies on autopilot. Post “Comment GUIDE” and EngageDM DMs the link to everyone who does — no manual replies.
Coaches & educators
Turn “INFO” comments into booking and course links. Capture interest the moment it’s highest — delivered straight to the DM.
D2C & e-commerce
Run a “Comment SHOP” product drop and instantly DM the product page or discount code with a tappable CTA button.
Agencies & teams
Run comment-to-DM automations for multiple client accounts from one Pro dashboard — each isolated in its own workspace.
Turn referrals into
recurring income
Share EngageDM and earn 25% on every payment — including renewals. Just 4 referrals covers your own subscription. Keep going and build a real passive income stream.
| Referrals | You Earn / Month |
|---|---|
| 3 referrals | $2.25 / mo |
| 4 referrals Free subscription | $3 / mo |
| 8 referrals | $6 / mo |
| 20 referrals Payout unlocked | $15 / mo |
| 50 referrals | $37.5 / mo |
| 100 referrals | $75 / mo |
Join from your dashboard and get a unique referral code — yours forever.
Share it with creators, agencies, or your audience. They enter it as a coupon at checkout for a discount on their first payment.
Collect 25% on every payment your referrals make — month after month, automatically.
Simple,
transparent pricing
Start free for 60 days — no credit card needed. One-time manual payment, no auto-billing, no lock-in. Each subscription covers 1 Instagram account.
EngageDM* Competitor pricing based on publicly available information as of mid-2025. Actual prices may vary.
- 1 Instagram account
- Unlimited automations
- 750 DMs / month
- Keyword comment triggers
- Basic analytics dashboard
- Community support
- Everything in Basic Plan
- Unlimited DMs / month
- Full analytics dashboard
- Priority support
- Account type: Requires an Instagram Business or Creator (professional) account. Personal accounts are not supported by the Meta API.
- Beta status: EngageDM is in active early access. Features, limits, and pricing may evolve. You will be notified before any change that affects your plan.
- Data: DM send records are retained to power "once per user" deduplication and your analytics. See our Privacy Policy for full details.
- Payments: One-time purchase via Dodo Payments. No subscription, no auto-renewal. You re-purchase manually when your plan period ends.
- Refunds: 7-day window on your first purchase only. Full refund on eligible first purchases.
Frequently Asked
Questions
Common questions about how EngageDM works, what's supported, and what to expect.
What does EngageDM actually do?
EngageDM automatically sends personalized Instagram Direct Messages to followers who comment specific keywords on your posts. It's built on the official Meta Graph API v25.0, costs $3/month per Instagram account, and your first automation is typically live in under 2 minutes. It's designed specifically for Instagram — no multi-channel complexity, just comment-to-DM workflows.
Is EngageDM safe for my Instagram account? Will I get banned?
EngageDM uses the official Instagram Graph API v25.0 — no scraping, no unofficial bots. It enforces Meta's rate limits (max 200 DMs/hour) by design. As with any third-party integration, your use must stay within Meta's platform policies. EngageDM's API-based approach significantly reduces the risk associated with unofficial automation tools, but no tool can guarantee zero impact from future platform policy changes.
How quickly does EngageDM send DMs after someone comments?
Typically within 5–30 seconds of the comment being posted. Meta's real-time webhooks notify EngageDM instantly when someone comments on your post, and the DM is sent automatically — 24/7, even while you're sleeping.
What is the DM open rate on Instagram vs email?
Industry data puts the average Instagram DM open rate around 90%+ — far above the 20–25% typical of email marketing. That makes comment-to-DM automation one of the highest-intent channels available: a DM is far more likely to be read and acted on than an email newsletter. (Open-rate figures are industry estimates, not EngageDM's own measured data.)
How is EngageDM different from ManyChat?
EngageDM is purpose-built for Instagram comment-to-DM automation at an affordable price. Key differences:
- Price: EngageDM $3/month vs ManyChat $14+/month
- Setup: EngageDM under 2 minutes vs ManyChat hours
- Focus: EngageDM is Instagram-first vs ManyChat multi-channel
- Payments: EngageDM uses secure global card payments vs ManyChat USD only
ManyChat is more powerful if you need Facebook, SMS, and email automation too. But for Instagram DMs specifically, EngageDM is faster, simpler, and 5x cheaper.
Can I use EngageDM with multiple Instagram accounts?
Yes! On the Pro plan, you can manage multiple Instagram accounts from a single EngageDM dashboard. Each Instagram account = 1 workspace = $3/month. You can add or remove workspaces anytime from your Billing page.
Does EngageDM work with Instagram Creator accounts?
Yes. EngageDM works with Instagram Business accounts and Instagram Creator accounts (professional accounts). Personal accounts are not supported by Instagram's Messaging API.
What happens after my free trial ends?
After your 60-day free trial, you will have to upgrade to Pro for unlimited DMs. If you don't upgrade, your automations simply stop sending until you upgrade to pro plan.
Does EngageDM work on Instagram Reels and Stories?
Yes. EngageDM works on all Instagram post types — Feed posts, Reels, Videos, Carousels. Comment triggers fire on any public comment regardless of the post type.
Can I send the same person multiple DMs?
You control this with the "Once Per User" toggle on each automation. When enabled, each follower only receives one DM from that automation — even if they comment multiple times. When disabled, every qualifying comment triggers a new DM.
Turn your next comment
into a conversation
Connect Instagram, write one rule, and your first automation is live in under 2 minutes. Free for 60 days — no card needed.