The best Instagram automation tool for comment-to-DM
EngageDM is a free Instagram automation tool that automatically sends a DM to anyone who comments a keyword on your posts, Reels, or Stories. Built on the official Meta API — set up your first automation in under 2 minutes, from ₹99/month on a cancel-anytime subscription.
Quick answer
Updated 4 October 2026Instagram automation is software that handles repetitive Instagram work for you, most valuably replying to comments with a personalised Direct Message. EngageDM does exactly that one job: you connect an Instagram Business or Creator account, set the keywords that should trigger a DM, and write the message — anyone who comments that keyword is DMed within seconds. It runs on Instagram's official Meta Graph API (no password sharing, no scraping), starts free for 30 days with 100 DMs and no card, and costs from ₹99/month after that on a cancel-anytime subscription. It does not do WhatsApp, Messenger or scheduled posting — for those you want a broader chat platform.
- What it automates
- Comment → Instagram DM
- Runs on
- Official Meta Graph API
- Price
- From ₹99/mo · 30-day free trial
- Setup time
- Under 2 minutes
What is Instagram automation?
Instagram automation means letting software handle repetitive Instagram tasks for you — most powerfully, replying to comments with a personalized Direct Message. Instead of manually answering every "link?", "price?", or "info" comment, an Instagram automation tool watches your posts 24/7 and instantly DMs the right message to everyone who comments your keyword.
EngageDM is purpose-built for this single, high-value workflow: Instagram comment-to-DM automation. It runs entirely on Instagram's official Graph API as a Meta Tech Provider — no scraping, no risky third-party bots, no sharing your password.
Why EngageDM is the best Instagram automation tool
Is there a free Instagram automation tool?
Yes. EngageDM offers a free Instagram automation tool to get started: a 30-day free trial with 100 DMs, one Instagram account, analytics and unlimited automations — no card, and nothing is charged when it ends. You can connect your account and build your first comment-to-DM automation without paying anything. When you outgrow it, Basic is ₹99/month for 5,000 DMs a month on one account; Pro (₹299/month) removes the DM cap and adds up to 50 accounts, re-runs on past posts, a DM queue and lead export; Pro Plus (₹999/month) adds priority support. Every plan is a subscription you can cancel anytime.
How Instagram comment-to-DM automation works
- Connect your Instagram accountLink your Instagram Business or Creator account via official Meta OAuth — no password sharing. Takes about 30 seconds.
- Create an automationChoose a post (or all posts), set your keyword triggers, and write the DM you want to send. Personalize it with {{username}} or {{first_name}}.
- EngageDM watches your comments 24/7The moment someone comments your keyword, they instantly receive your DM — with an optional CTA button and tracked link.
- Track resultsWatch DMs sent, link clicks, and leads captured grow in your analytics dashboard.
EngageDM vs other Instagram automation tools
Comparing Instagram automation tools? Start with the ranked roundup, or go straight to a head-to-head:
Ready to set one up?
The step-by-step guide walks through switching to a Business account, connecting Instagram, choosing keywords, and getting your first automation live — plus the five things that most commonly stop DMs being delivered.
Frequently asked questions
Start automating your Instagram DMs — free.
Free for 30 days. No credit card required. Live in under 2 minutes.
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