Quick answer: Set a trigger keyword like "INFO" or "BOOK" on your posts and Reels, and EngageDM instantly DMs the commenter your booking link or call calendar, before the interest cools off. It runs on Instagram's official Graph API, costs ₹250/month with unlimited DMs, and takes about 2 minutes to set up.
Why "INFO" Comments Are Where Coaching Sales Go Cold
Coaching and course sales rarely close in the comments; they close on a call or a checkout page you have to send someone to. But the handoff from "interested" to "on a call" is fragile: every hour of delay is a chance for someone to forget, lose the tab, or book with whoever replied faster. Automation removes the delay entirely.
How the Booking / Appointment Link Automation Works
Set a trigger keyword like "INFO," "CALL," or "BOOK." The moment someone comments it under your post or Reel, EngageDM DMs them your booking link, calendar invite, or course page instantly, with Reply to Comment switched on so a short public reply shows underneath too. No manual "sent you a DM!" replies, no forgetting who you already messaged.
A Real Example: From Comment to Calendar in Seconds
You post a carousel breaking down your coaching offer. Someone comments "INFO." Within seconds, they receive:
"Hey! 👋 Here's my calendar, grab a slot before this week fills up: [link]. Excited to chat!"
They tap the link and book while the interest is still fresh, instead of scrolling on and forgetting by the time you'd have gotten to a manual reply.
Turn Interest Into a Call, Not Just a DM
Keep the DM itself short: one line confirming what they asked about, one link, one soft nudge ("Grab a slot before this week fills up" works better than a paragraph of credentials). If your funnel has a second step, a free discovery call before a paid cohort, you can also point the Price / Info Request template at the same keyword to answer pricing questions in the same DM, so a prospect isn't left guessing what the call will cost them.
Why This Beats a Link-in-Bio Alone
A bio link asks an interested commenter to leave the comment section, find your profile, tap the link, and hope it's the right one; every extra tap loses people. A direct DM removes every one of those steps and lands the link where they're already looking, in their inbox. EngageDM runs on Instagram's official Graph API, starts at ₹250/month with unlimited DMs, and includes a 60-day free trial, so you can test it on your next live or cohort launch before committing.
Frequently Asked Questions
Can I send different links for different offers?
Yes. Run a separate keyword per offer, for example "CALL" for a discovery call and "COHORT" for a course waitlist, so each comment routes to the right link automatically.
What if someone comments on an old post from months ago?
The automation stays live on any post it's attached to, so even a comment on an older carousel still triggers an instant DM, unless you've switched that specific automation off.
Can I qualify leads before sending my calendar link?
Keep the first DM simple, one link or one question, since the goal here is speed. You can follow up personally once someone books to qualify further.
Does this work for webinar and cohort launches, not just 1:1 calls?
Yes. Point the same automation at a webinar registration page or cohort waitlist instead of a calendar link, so a launch post works exactly the same way.
Will an automated reply feel impersonal to a serious potential client?
A fast, relevant reply reads as responsive, not robotic. Keep the DM short and specific to what they asked, then follow up personally once they've booked the call.
Running a group program instead of 1:1 coaching? The same automation works for launch giveaways and waitlists, and it's worth checking how the safety model works before you connect your account.
Your next fully-booked cohort might already be commenting "INFO" on your posts. Make sure they hear back in seconds, not days.