Quick answer: Set a trigger keyword like "PRICE" or "SHOP" on your product posts and Reels, and EngageDM automatically DMs the commenter your price list, catalog link, or discount code within seconds, 24/7. It runs on Instagram's official Graph API, costs ₹250/month with unlimited DMs, and takes about 2 minutes to set up.
The Problem: Comments Convert, But Only If You Reply Fast
Instagram comments are high-intent: someone typing "Price?" is closer to buying than someone just scrolling. But most small brands reply hours later, if at all, once the comment count climbs past a few dozen. By the time you reply, the buyer has moved to a competitor's page or forgotten they asked. Comment-to-DM automation closes that gap to seconds.
How the Price / Info Request Automation Works
Set a trigger keyword like "PRICE," "INFO," or "SHOP" (or leave it open to any comment). The moment someone comments that word under your product post or Reel, EngageDM sends them a DM with your price list, catalog link, or a "Get the link" button, automatically, 24/7, even while you're sleeping or packing orders. Turn on Reply to Comment alongside it so a short public reply also appears under the comment, signalling to everyone else scrolling that you actually respond fast.
A Real Example: From Comment to Sale in Under a Minute
Someone comments "PRICE" under your product Reel. Within 5 to 30 seconds, EngageDM sends a DM like this:
"Hey! 👋 Thanks for asking — here's our full price list + a direct link to grab this before it's gone: [link]. COD available too!"
If Reply to Comment is switched on, a short public reply also lands under their comment, which does double duty: it answers them and shows everyone else scrolling that you actually respond. The commenter taps the link, lands on your product page or catalog, and buys, all without anyone on your team touching the comment section.
Why This Matters More for D2C Sellers Than Anyone Else
COD and price questions are the single biggest drop-off point in Instagram-led selling; a customer who has to wait, or dig through your bio link, often just leaves. Instant, unlimited automated replies mean a viral post never turns into a missed opportunity. And because EngageDM starts at ₹250/month with no DM caps, the cost of automating this reply is smaller than the value of a single recovered sale.
Strategy: Pair It With Discount Codes and Product Drops
Pair this automation with the Share a Discount Code and Keyword Link Drop templates for launches: one keyword can DM a buyer your product page, a second can DM a limited-time code. Keep the DM short, lead with the answer they asked for (price or link) in the first line, and add one light follow-up line instead of a wall of text. For extra reach, turn on Follow to Unlock so the DM only sends once someone follows your store, quietly growing your follower count with every sale-ready comment.
Frequently Asked Questions
Can I run different keywords for different products?
Yes. Set a separate automation per post or Reel, each with its own trigger keyword and DM, so "SHOP1" and "SHOP2" can point customers to entirely different product pages or catalogs.
Does this work on Reels, not just photo posts?
Yes. EngageDM triggers on posts, Reels, and videos, so a product Reel gets the exact same automation as a static feed post.
Can I automate Cash on Delivery (COD) confirmation?
You can include COD availability directly in the automated DM text. EngageDM handles sending the message instantly; your team still handles actual order confirmation and payment collection.
Will commenters realize the reply is automated?
Delivery lands in 5 to 30 seconds, fast enough that most commenters simply experience it as a quick, helpful seller rather than an obvious bot.
What if I already take orders through WhatsApp or a website?
Point the DM's link straight to your WhatsApp catalog, website checkout, or wherever your order flow already lives. EngageDM handles the instant reply; you keep your existing sales process.
Want to see how coaches, creators, and agencies use the same automation engine? Check out the guides for creators and lead magnets, or compare EngageDM against ManyChat and see how the safety model works.
Selling on Instagram already means fielding hundreds of repetitive comments. Automate the reply, keep the relationship. Start free on EngageDM, 60 days, no card required.