← Instagram automation
Instagram Automation India
Instagram automation in India — priced in rupees
Turn Instagram comments into DMs automatically, on the official Meta API. Basic is ₹149/month, paid by card or UPI, and the 30-day trial needs no card.
Quick answer
Updated 14 November 2026
EngageDM is an Instagram comment-to-DM automation tool for Indian creators, coaches and small businesses. It runs on Instagram's official Meta Graph API — no scraping, no password sharing — and sends a personalised DM to anyone who comments your keyword. Pricing is in rupees: from ₹149/month on Basic, with a 30-day free trial that needs no card, paid by card or UPI. It automates Instagram comments and DMs only; it does not cover WhatsApp, Messenger or scheduled posting.
- Entry price
- ₹149/month
- Free trial
- 30 days · no card
- Payments
- Card or UPI in INR
- Runs on
- Official Meta Graph API
Instagram automation for Indian creators and small businesses
Most Instagram automation tools are priced in dollars, built for US agencies, and assume a team. EngageDM is the opposite: one job — reply to comments with a DM — priced in rupees, with a dashboard a solo creator can finish setting up in a couple of minutes.
You connect an Instagram Business or Creator account, choose the keywords that should trigger a message, and write the DM. Anyone who comments that keyword receives it within seconds — with an optional CTA button and a tracked link. That is the whole product. There is no WhatsApp inbox, no Messenger bot and no scheduled posting, so the price does not carry features you will not use.
Instagram automation pricing in India
Every figure below is read from the live pricing table, so it matches what checkout charges. Prices are in INR; outside India the same plans are billed in USD.
| Plan | Price | DMs a month | Instagram accounts |
|---|
| Free trial |
₹0 for 30 days |
100 |
1 |
| Basic |
₹149/month or ₹1,199/year |
2,000 |
1 |
| Pro |
₹349/month or ₹2,999/year |
Unlimited |
Up to 50 |
| Pro Plus |
₹999/month |
Unlimited |
Up to 50, with priority support |
Billing is monthly, quarterly, 6-monthly or yearly, and every plan can be cancelled anytime. The yearly Basic price works out to about ₹100/month.
UPI, cards and tax
Indian customers pay in rupees by card or UPI. Dodo Payments is the merchant of record, so applicable tax is added at checkout and the invoice is issued by the payment provider — no separate GST paperwork to chase. The free trial collects no payment method, and nothing bills itself when the trial ends.
Who it is for
Creators & influencers
Send the collab deck, affiliate link or product page to everyone who comments a keyword — without replying by hand.
Coaches & course sellers
Turn "price?" and "details?" comments into DM conversations that end in a booking or a course sale.
D2C brands & online stores
Deliver the catalogue, size guide or discount code the moment someone comments, then track link clicks.
Agencies
Run several client accounts from one subscription on Pro — up to 50 Instagram accounts at a flat price.
How to set it up
- Connect InstagramSign in with Google, then link an Instagram Business or Creator account through Meta's official OAuth. No password is shared with us.
- Pick a keywordChoose one post or all posts, and set the words that should trigger a DM — "price", "link", "order", or anything your audience already types.
- Write the DMAdd the message, an optional CTA button and a tracked link. Personalise it with the commenter's username.
- Publish and watchEvery matching comment gets a DM within seconds. Analytics show DMs sent and link clicks per automation.
Frequently asked questions
Which is the best Instagram automation tool in India?
For comment-to-DM specifically, EngageDM is built and priced for India: rupee billing, the official Meta Graph API, and a first automation live in under two minutes. Plans start at ₹149/month on Basic after a 30-day free trial, and Pro is ₹349/month for up to 50 Instagram accounts. It is Instagram-only — if you also need WhatsApp or Messenger automation, a multi-channel platform is the better fit.
How much does Instagram automation cost in India?
EngageDM is free for 30 days with 100 DMs and no card. After that, Basic is ₹149/month (₹1,199/year) for one Instagram account and 2,000 DMs a month, Pro is ₹349/month (₹2,999/year) with unlimited DMs and up to 50 accounts, and Pro Plus is ₹999/month with priority support.
Can I pay for Instagram automation with UPI in India?
Yes. In India you pay in rupees by card or UPI. Dodo Payments is the merchant of record, so applicable tax is added at checkout and the invoice comes from the payment provider. The free trial needs no payment method at all.
Is Instagram automation safe for my account?
Yes when it uses Instagram's official API. EngageDM is built on the Instagram Graph API with rate limiting and Meta's messaging rules built in. It never scrapes Instagram or asks for your password, which is what keeps an account out of the risky grey-market bot category.
Instagram par auto DM kaise kare?
Instagram par auto DM ke liye: (1) Instagram Business ya Creator account connect karein, (2) automation banayein aur keyword set karein — jaise "price" ya "link", (3) DM message likhein, (4) automation publish karein. Uske baad jo bhi us keyword ke saath comment karega, use seconds mein DM chala jayega. EngageDM yeh official Meta Graph API par karta hai, isliye password share nahi karna padta.
Do I need an Instagram Business account to automate DMs?
Yes. Instagram only allows Business or Creator accounts to send DMs through its API, so a personal account has to be switched first. The switch is free in the Instagram app. EngageDM connects through Instagram's own login, so no Facebook Page is required.
Who is Instagram automation for in India?
It is used by creators and influencers, coaches and course sellers, D2C brands and online stores, and agencies running several accounts. The job is the same in each case: reply to a comment with a link, a catalogue or a booking, automatically. Basic covers one account; Pro covers up to 50.
Is there affordable Instagram DM automation for Indian creators?
Basic at ₹149/month is the entry plan, and ₹1,199/year works out to about ₹100/month. The 30-day trial is free and needs no card, so you can run a real campaign before paying anything.
Compare before you choose
Start with the free part.
30 days, 100 DMs, no card. First automation live in under 2 minutes.
Start free →