Billing & Plans

EngageDM has a 30-day free trial, then three paid plans — Basic, Pro and Pro Plus — each available in four billing cycles. Every paid plan is an auto-renewing subscription: you are charged at the start of each cycle until you cancel, and you can cancel at any time from the Billing page. Payments go through Dodo Payments — in INR for India, USD everywhere else — which also handles the tax and issues your invoice.

Plan comparison

Billing cycles

Prices below are the recurring INR price per cycle (USD equivalents are shown at checkout) and exclude the payment-processing fee and, in India, 18% GST, which are added at checkout and itemised on your invoice.

• Monthly — Basic ₹149 · Pro ₹349 · Pro Plus ₹999 · billed every month.
• Quarterly — Basic ₹399 · Pro ₹899 · Pro Plus ₹2,899 · billed every 3 months.
• 6 Months — Basic ₹699 · Pro ₹1,599 · Pro Plus ₹5,499 · billed every 6 months.
• Yearly — Basic ₹1,199 · Pro ₹2,999 · Pro Plus ₹9,999 · billed every 12 months · best value.

Pro and Pro Plus include up to 50 connected Instagram accounts at the same flat price — there is nothing extra to buy when you connect another account. Basic and the trial cover one.

The free trial

Every new account gets 30 days from the day it is created, with 100 DMs, one Instagram account, analytics and one giveaway. No card is needed and the trial never converts into a paid plan by itself. When it ends, automated sending pauses until you subscribe; everything you built is kept.

Subscribing

Go to Billing in the sidebar, pick a plan and a billing cycle, and continue to checkout. Before you pay, the page shows the recurring amount and the date of the next charge, and asks you to confirm the subscription. The plan activates the moment the first payment is confirmed. If you are a partner with a balance, you can also pay from that instead of a card — see Spending your balance on your own plan below.

Your subscription

The Billing page shows your plan, the next renewal date and the amount that will be charged. You are emailed a pre-debit notice within the 48 hours before every charge. Dodo Payments, our payment provider and merchant of record, issues the invoice for every charge — a GST tax invoice for Indian customers, with the applicable tax itemised for everyone else.

Changing plans

Upgrades (to a higher plan or a longer cycle) apply immediately — the processor charges the prorated difference for the rest of your current period and your subscription continues on the new plan from the next renewal. Downgrades are scheduled for the end of your current period, so you never lose time you have paid for; until then you can undo the scheduled change from the Billing page.

Cancelling

Click Cancel subscription on the Billing page. Future charges stop immediately and you keep your plan until the end of the period you have paid for. After that the account returns to the free tier. Cancelled by mistake? Press Resume on the same page any time before the period ends and the subscription carries on as before.

Failed payments

If a renewal charge fails, the processor retries it automatically and we email you so you can update your payment method. Your plan stays active to the end of the period you have already paid for. If the charge cannot be collected by then, the subscription is cancelled and the account returns to the free tier.

Refunds

Subscription charges are not refundable, except for duplicate charges, billing errors and where consumer law requires it. Cancelling is how you stop paying — it costs nothing and needs nothing else from you.

New subscribers can apply a coupon code at checkout to receive 10% off the first billing cycle of their subscription. The discount applies to any plan and any billing cycle; renewals are charged at the full price.

How to apply a coupon

1. Go to Billing in the sidebar.
2. Pick a plan and click "Have a coupon code? Save 10%".
3. Enter your code and click Apply.
4. The 10% discount will appear in the price summary before you pay.

Coupon rules

• One coupon per user, ever — cannot stack or reuse.
• Only valid when starting a new subscription (not on renewals or plan changes).
• Cannot apply your own partner code to your own account.
• Codes are generated by our Partnership Program members (see below).

EngageDM operates an open partnership program. Partners receive a unique coupon code to share with their audience. When someone uses your code when they subscribe, you earn a 25% commission on every payment they make — including every renewal.

How it works

1. Join — visit /partnership, sign the Partner Agreement and you are in immediately.
2. Share your code — your unique coupon code appears on the Partner dashboard (Dashboard → Partner). Share it anywhere.
3. Earn commissions — when a referred user pays, a 25% commission is credited to your partner balance.
4. Request payouts — once your balance reaches the minimum (₹20 / $0.50), you can request a payout via UPI (India) or PayPal (international) from the Partner dashboard. You can make up to 2 withdrawals in any 30-day period.

Commission structure

• First charge: 25% of the amount paid (after the 10% coupon discount is applied), credited after a 7-day hold for chargebacks.
• Renewals and upgrades: 25% of every subsequent charge on that subscription — renewals and prorated upgrade charges — for as long as they remain subscribed.

Payout schedule

Payouts are processed manually within 5–10 business days of a request. Minimum payout is ₹20 (INR) / $0.50 (USD), and a maximum of 2 withdrawals may be requested in any rolling 30-day period. A request that an administrator rejects is refunded to your balance and does not count towards that limit. We reserve the right to hold payouts for review if unusual activity is detected.

Spending your balance on your own plan

Your balance does not have to be withdrawn. When you start a subscription from Billing, choose Partner balance as the payment method instead of a card — the plan is charged at its list price with no payment-processing fee added, and each renewal is taken from the same balance. There is no minimum and nothing to withdraw first.

• The balance must be in the same currency as your bill (₹ for Indian partners, $ for international partners) and must cover the whole plan price — partial payments are not supported.
• If the balance cannot cover a renewal, nothing is charged: we email you once and your plan ends with the period you have already paid for. Topping the balance up (by earning more commission) or subscribing again by card resumes it.
• An existing card subscription keeps charging the card. Paying from the balance applies when you start a subscription.
• Plan changes on a balance-paid subscription take effect at your next renewal, not immediately — there is no prorated charge.

PAN & tax deduction (India)

Indian partners are asked for their PAN only when a withdrawal would take their financial-year payouts past ₹19,500. Below that, nothing is deducted and no PAN is needed. It is a one-time step on the Partner dashboard: the number is checked against the income tax department's records, stored encrypted, and cannot be changed afterwards.

Submitting your PAN does not mean tax is deducted. No TDS is withheld until your payouts pass ₹19,500 in a financial year (April–March). Above that, Section 194H requires us to deduct 2% TDS. Until a PAN is on file, a payout that would cross the threshold is held and your balance simply keeps accumulating — nothing is forfeited.

• One PAN per partner account. A PAN already registered to another account will be refused.
• The ₹19,500 threshold is counted per person, not per account — opening a second partner account or withdrawing to a different UPI ID does not reset it.
• TDS applies to your cumulative earnings for the year, so the payout that crosses the threshold carries the deduction for everything paid before it too.
• Rejected payout requests are refunded in full and do not count towards your yearly total.
• This section applies to Indian (₹) partners only. International partners paid in USD have no PAN or TDS requirement.

Payout destination

Your UPI ID (India) or PayPal email (international) is captured on your first payout request and locked to your partner account from then on — this stops anyone who gains access to your account from redirecting your earnings. The dashboard shows it read-only afterwards. To change it, contact an admin from the support page; they can update it and will also redirect any payout you already have pending.

Program policies

• Self-referral (using your own code or a secondary account) is strictly prohibited and will result in immediate account termination.
• Partners may not make false claims about EngageDM, spam communities, or run paid ads using EngageDM brand terms without written permission.
• Commission rates and program terms can change at any time. Active partners will be notified of material changes where possible, but EngageDM reserves the right to modify or terminate the program at any time without prior notice.
• EngageDM may terminate any partner account for violation of these rules, fraud, chargebacks, or any other reason at our sole discretion. Unpaid commissions earned through fraudulent activity are forfeited.