Billing & Plans
EngageDM has a free trial, then two paid plans — Basic and Pro — each available in four billing cycles. All payments are processed by Razorpay and there is no auto-renewal: you choose when to renew.
Plan comparison
| Feature | Free | Basic | Pro |
|---|---|---|---|
| Instagram accounts | 1 | 1 | Multiple (add slots) |
| DMs per month | 500 | 1,000 | Unlimited |
| Automations | Unlimited | Unlimited | Unlimited |
| Click analytics | — | ||
| Giveaways / 30 days | 1 | 1 | 5 |
| Contact CSV export | — | — | |
| Priority support | — | — |
Billing cycles
Prices below are per slot and exclude the payment-processing fee and (in India) 18% GST, which are added at checkout.
- Monthly — Basic ₹100 · Pro ₹250 · billed every 30 days.
- Quarterly — Basic ₹290 · Pro ₹720 · billed every 3 months · small saving vs monthly.
- Half-Yearly — Basic ₹550 · Pro ₹1,380 · billed every 6 months.
- Yearly — Basic ₹1,000 · Pro ₹2,520 · billed every 12 months · best value.
Each slot covers one connected Instagram account. Basic covers exactly one; on Pro you can add slots at any time and pay a prorated amount for the remaining days in your current period.
Choosing a plan
Go to Billing in the sidebar. If you are on the free plan you will see both Basic and Pro side by side; pick a billing cycle and continue to checkout. The plan activates immediately after payment.
Moving between plans
You can upgrade from Basic to Pro at any time. Because the two are priced differently, an upgrade starts a new billing period from that day rather than extending the old one — and the unused time on your Basic plan is calculated and credited against the Pro price, so nothing you have paid for is lost. Moving to a cheaper plan waits until your current plan expires, so you are never asked to give up time you already bought.
Renewing
Plans do not auto-renew. You will receive a reminder 7 days before expiry. To renew, click Renew Plan on the Billing page. You can choose a different cycle or add more slots at renewal time.
Cancelling / Refunds
Plans are not cancelled mid-period — they simply expire. If you are within the 7-day money-back window on your first purchase, you can request a full refund (minus Razorpay's ~2.3% gateway fee) from the Billing page.
Coupon Codes
First-time subscribers can apply a coupon code at checkout to receive 10% off their first plan purchase. The discount applies to any billing cycle and any number of slots.
How to apply a coupon
- Go to Billing in the sidebar.
- Under Upgrade to Pro, click "Have a coupon code? Save 10%".
- Enter your code and click Apply.
- The 10% discount will appear in the price summary before you pay.
Coupon rules
- One coupon per user, ever — cannot stack or reuse.
- Only valid on a first-time Pro purchase (not renewals or slot upgrades).
- Cannot apply your own partner code to your own account.
- Codes are generated by our Partnership Program members (see below).
Partner & Referral Program
EngageDM operates an invite-based partnership program. Approved partners receive a unique coupon code to share with their audience. When someone uses your code on their first purchase, you earn a 25% commission on every payment they make — including renewals.
How it works
- Apply — visit /partnership and submit an application. Approvals are manual and typically take 2–3 business days.
- Share your code — once approved, your unique coupon code appears on the Partner dashboard (Dashboard → Partner). Share it anywhere.
- Earn commissions — when a referred user pays, a 25% commission is credited to your partner balance.
- Request payouts — once your balance reaches the minimum (₹20 / $0.50), you can request a payout via UPI (India) or PayPal (international) from the Partner dashboard. You can make up to 2 withdrawals in any 30-day period.
Commission structure
- First purchase: 25% of the amount paid (after the 10% coupon discount is applied).
- Renewals: 25% of every subsequent payment from that referred user, for as long as they remain subscribed.
- Slot upgrades: 25% of any prorated slot-upgrade payment.
Payout schedule
Payouts are processed manually within 5–10 business days of a request. Minimum payout is ₹20 (INR) / $0.50 (USD), and a maximum of 2 withdrawals may be requested in any rolling 30-day period. A request that an administrator rejects is refunded to your balance and does not count towards that limit. We reserve the right to hold payouts for review if unusual activity is detected.
PAN & tax deduction (India)
Indian partners submit their PAN before their first payout. It is a one-time step on the Partner dashboard: the number is checked against the income tax department's records, stored encrypted, and cannot be changed afterwards.
Submitting your PAN does not mean tax is deducted. No TDS is withheld until your payouts pass ₹19,500 in a financial year (April–March). Above that, Section 194H requires us to deduct 2% TDS. We collect the PAN early because without one on file the law requires deduction at 20% instead of 2% — so having it recorded protects your earnings.
- One PAN per partner account. A PAN already registered to another account will be refused.
- The ₹19,500 threshold is counted per person, not per account — opening a second partner account or withdrawing to a different UPI ID does not reset it.
- TDS applies to your cumulative earnings for the year, so the payout that crosses the threshold carries the deduction for everything paid before it too.
- Rejected payout requests are refunded in full and do not count towards your yearly total.
- This section applies to Indian (₹) partners only. International partners paid in USD have no PAN or TDS requirement.
Payout destination
Your UPI ID (India) or PayPal email (international) is captured on your first payout request and locked to your partner account from then on — this stops anyone who gains access to your account from redirecting your earnings. The dashboard shows it read-only afterwards. To change it, contact an admin from the support page; they can update it and will also redirect any payout you already have pending.
Program policies
- Self-referral (using your own code or a secondary account) is strictly prohibited and will result in immediate account termination.
- Partners may not make false claims about EngageDM, spam communities, or run paid ads using EngageDM brand terms without written permission.
- Commission rates and program terms can change at any time. Active partners will be notified of material changes where possible, but EngageDM reserves the right to modify or terminate the program at any time without prior notice.
- EngageDM may terminate any partner account for violation of these rules, fraud, chargebacks, or any other reason at our sole discretion. Unpaid commissions earned through fraudulent activity are forfeited.
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